Following the decision by DP World to rebrand its marine terminal business, it has been confirmed that P&O Ferrymasters is to keep its name.

DP World took the decision to rebrand the terminals after an independent brand audit, which revealed that the marine terminal business should operate under a single brand. With such a long history and strong links with the ocean-going history, it was felt that brands for other business associated with the sea and vessel-related services – P&O Ferrymasters, P&O Ferries, P&O Maritime Services and P&O Estates – should continue as before.